Beth Jennings – The Journey Captured » I capture the journey of people in their personal and professional lives. I teach amateur photographers how to capture their life in beautiful photos. Photography, Melbourne Photographer, Photography Workshops, dSLR Camera Workshops, Creative Camera Course, Photo Course Melbourne, Camera Class Melbourne

Five ways to stand out in your industry

Are you

… an innovator

… a game-changer

… an entrepreneur

on a journey to positioning yourself as a thought-leader in your industry?

… creating products from your own IP?

… publishing your book?

… presenting as a key note speaker?

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Victoria Clent, Director Sustainable Hotels

As an entrepreneur you probably know that before you can create loyalty you must first get noticed.

How do you do that?

By showing your customers who you are and what you stand for.

Tell that brand story powerfully and consistently and in time you will build brand trust.

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Richard Jones, Rich Presenter

As an emerging thought-leader you may be overlooking the following fundamental facts:

FACT 1  Your audience lacks time to read your content.

FACT 2  They read photos faster than text – a picture speaks a thousand words.

FACT 3  Their deepest buying decision is based on emotion and connection.

FACT 4  In a heartbeat photographs can show your passion and personality.

FACT 5 You only get one shot at making maximum impact.

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Natasha Vanzetti

Positioning yourself as a thought-leader means telling a great story.

Did you know you might lose your audience before you’ve gained them?

Consider this:

1. Does your audience see a clear match between who you are online and who they meet in person?

2. Do they see consistency across your social media profiles, marketing material and website?

3. Do they get a sense of the real you?

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Alvin Narsey, Get Better Sooner

The portraits featured here are just one example of how to position yourself to stand out in your industry.

To find out what the other four are, download this document here.

I hope this helps you find ways to make your mark.

If you like what you read, then why not jump on the phone with me for a 20 minute chat to figure out how you can use photography to powerfully position yourself in your industry: 0450 692 599.


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