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To Facebook with BJP or not to Facebook with BJP…that is the question:
OK so a while ago I’d been thinking about Facebook and it’s potential usefulness to the BJP business. I have 165 lovely friends over at Facebook, and since I started the BJP professional page only 11 of those friends have added themselves as a Fan to the BJP page. A couple of new people have turned up, and in turn I have made friends with them as Beth on Facebook. All very confusing…
So the conflict I have is this – Facebook is a social networking site, intended for people to chat with their friends in a secure space, share photos, drunken saturday night stories and the like. Then the option became available to put up a page – where people can become Fans, which is the equivalent of friends to a personal page. So then what happens when you introduce a commercial medium to this social networking page? Advertising and the like…'<insert name here> just became a Fan of Beth Jennings Photography’ – this then means that if you click on ‘Become a Fan of BJP’ that it not only means you support BJP, which is one thing, but it also means you endorse it, which is completely another thing. It means you endorse it under the Facebook example because when you hit ‘Become a Fan’ this is listed not only in your personal listing, but as a status event, and it also appears at the right, along side various ads.
So you see the dilemma. I’ve got 165 friends on Facebook, genuine friends, colleagues, travel friends, and some clients. Do I mix the Beth page with the BJP stuff? Or separate it off entirely on Facebook? Well now that it’s separated, I’ve noticed very few friends migrating over to the BJP page. So this begs the question, why? My theory is that deep down we all know that if we click on ‘Become a Fan’ that it also means we are partaking in viral marketing for that business. And I don’t want my friends, my real friends, all 165 of them, to feel that kind of weirdness. A while ago when I selected ‘Become a Fan’ of an artist, business, group etc, I thought that was all I was doing – until I realised that when I Became a Fan of Banksy (the famous UK street artist) that in the days following I’d start getting a persistent ‘Buy a Banksy hoodie’ ad floating around on the right side of my Facebook page – admittedly I did feel mildly annoyed by that. In my mind it was one thing to Become a Fan of Banksy to support his work and philosophy, not to then become part of the marketing machine of Banksy…mmmmnn (Marge Simpson style mmmmnnn).
Your thoughts on the matter?
To Facebook or not under the BJP name?